7 Essential Elements of an Effective Mobile Strategy

Mobility – the concept of being available at all times for all users. With the number of active mobile devices outpacing the human population, it becomes essential for companies to invest in their mobile strategy to stay relevant in the marketplace. A good mobile ecosystem complements corporations businesses by engaging consumers, promoting offerings, increasing revenue streams and enhancing brand awareness. This article is primarily intended for conventional businesses who do not have a significant digital presence as opposed to new age companies (like e-commerce).

1. Map your business – The age old mantra of Know Your Customer is all the more critical in digital. What would you like your consumer to see in your corporation? As in a physical environment, how would you like him to navigate in your store? Correspondingly, design and build your mobile ecosystem around the user. Once you set up the architecture, identify the most appropriate delivery system for your user “mobile website or native app or hybrid.

2. Ensure Service Continuity – Ensure continuity in all forms of user engagement. The service delivery and value proposition offered in a brick & mortar store must be emulated in your mobile ecosystem. Your customers, physical & virtual, must always enjoy their experience with you, irrespective of the medium. Opting for a cloud-based solution will ensure business continuity with enhanced security while minimizing investments.

3. Identify Revenue generation streams – How do you want your mobile ecosystem to improve your top line? You can either sell products directly on your app or describe your product interactively to create inquiries or engage with customers to strengthen your brand awareness. In all these cases, we directly or indirectly influence the customer to buy our offering. Do ensure to have the right set of metrics for the appropriate selling model to capture the effectiveness of the selected method.

4. Offer impeccable User experience – the mobile app or website play the role of salesman and brand manager for your business. Ensuring a proper interface will not only generate higher traffic but also increase revenues. With a bevy of new form factors (phablets, tablets, wearables) and Operating systems (Firefox, Tizen) flooding the market, ensure proper compatibility with all the relevant hardware & software. Of course, this will be dependent on your target audience & geography also. Make your customer interaction dynamic with Location based services & Social promotions to create a TOMA (Top of the mind awareness) effect.

5. Promote your digital – Enable your customers to easily discover your mobile ecosystem. Depending on the type and scale of your business, promote your app using new age (SEOs, social media, other app advertisements) or conventional (mass media, word of mouth) marketing vehicles. Feature your apps in all your brand communication. Be cautious of the major tech trends. Google recently updated its search algorithm to rank higher mobile-friendly sites (including apps) than regular ones. Hence, investing in mobile solutions will improve a company’s service discovery better.

6. Protect your customers trust – In the light of numerous data breaches and government hacking, security has become the new watchword in the technology arena. Loss of customer data in the digital world instantaneously erodes the brand reputation and impacts the company’s bottom-line. Ensure all the necessary security checks in your mobile ecosystem especially when financial transactions are involved.

7. Listen – One of the major benefits of investing in a mobile ecosystem is the ability to capture the voice of the customer. Integrate your app with Social media. Capture the sentiments about your brand. Value feedback about your website or app and take the appropriate actions immediately. Customers greatly appreciate when they feel their feedback is considered. The mobile ecosystem gives companies the chance to listen & speak with the customer. Make the best out of it.

Top 9 Ways to Market Your Startup

Startups are ventures with a limited operating history. In fact, these companies are generally newly created and are still in a development phase.

Marketing your startup is one of the most important ingredients for the success of your new venture. The reason for this is due to a fact that you can have the most amazing product, however, if no one knows of its existence is totally worthless.

Moreover, the budget of a startup is low. Nothing compare to the crazy amounts that a corporation would spend on a yearly basis to spread the word. With this in mind, below you will be able to find some channels that will be able to fit your limited budget.

1) Have quality content. Writing an article, a press release or blog entries are the best way to start attracting new users. People love quality content.

2) Contact bloggers and/or journalists. Customers are truly great for spreading the word, however, they are not reliable persons who can write your press releases or get you coverage in the media. Getting your venture in front of the media is not a simple process. Try to find the names of the journalist form the major publications that cover stories from other companies that operate within your same sphere. Contact them an introduce yourself. Most likely they will not reply. However, if you update this person on the big milestones that your company accomplishes eventually they will start gaining interest and one they will end up featuring your business. Never give up!

3) Participate in universities and career fairs. Attend universities and events. Of course try to find your way to be a speaker where you could present to the students the type of problem that you are solving with your venture. Moreover, Career Fairs are good. Attend the ones that are near your headquarters. Word will spread quickly.

4) Networking. Networking with other people could be a great resource as well as a super low cost strategy to connect with potential customers. An example of great venues for networking could be for starters chambers of commerce, local businesses associations and websites. They can connect you to an ecosystem of members who are also looking for business opportunities aside from getting the right sources of products and services. When it comes down to networking, the best way to reach a large number of people is by engaging with social media.

5) Obtain great reviews. The number one and most identified factor in marketing success is a great product. People love success stories! If the delivered product is bad, people will right away write about it and talk about it. Great products are ones that are easy to use and self-explanatory. By coming quality products and outstanding services, an entrepreneur could market his startup more easily and simple. Remember to have great costumer support!

6) Create buzz. Buzz means “making your startup highly visible.” To get buzz, you need to be visible on the Internet, TV shows, blogs and big events. Tweeting, posting, and blogging are not enough. You have to get people talking about your product and your startup as much as possible. One of the quickest ways to expand your business at 0 expense, is by having an outstanding viral growth, where the word of mouth is the key ingredient.

7) Brand your product. Aside from coming up with great products, branding comes down to name, logo, slogan, etc. Branding is a good way of building the most important asset which credibility and reputation. It is also very important to spend time investing in researching on how to better define and build your existing brand.

8) Advertise. Advertising can be very expensive. It is critical to understand what advertising can and cannot do for the business or startup before. Advertising is essential as it triggers the curiosity of the public and attracts new customers. A good start can be Google AdWords. However, try to understand it as much as possible so that you get the right clicks for the amount of visits that you get in return.

9) Outsourcing to agencies. The most prominent advantage of outsourcing is the fact that it often saves money. A good way to start would be to outsource to an agency where they will take care of your marketing with the budget that you end up establishing. For example, big corporations would have entire departments taking care of advertisement. Of course you would not be able to accommodate such overhead. In this regard, it is better to hire an agency, where they will be working taking care of this at a monthly fee. By doing this you will be operating on fixed cost and you will not have to pay the salary of tons of people.

Marketing That Reduces Greenhouse Emissions

In a time when many companies are being judged and held accountable by the public and government agencies for the impact their businesses have on our ecosystem, it can be reassuring to know the facts.

When thinking about the benefits of utilising automated broadcasting services such as voice, SMS or email, most companies are aware of the savings in terms of postage, manpower and time. Few have considered the remarkable benefits offered when it comes to reducing the impact that more traditional means of advertising and communication have had on our fragile environment.

The International Telecommunications Union recently conducted a study that demonstrates that using an electronic means of communication such as an email campaign, an SMS broadcast or voice broadcast in place of direct mail reduces carbon dioxide emissions by an impressive 98.5%. The paperless technology gets the message out to your customers without the need to harvest trees or waste paper, or even draw on the resources needed for recycling. Electronic communications require no physical delivery, reducing the carbon fuel emissions from vehicles and aircraft. The nature of automated broadcast technology also results in significantly reduced energy costs as opposed to those required in mail sorting and other postal operations.

ReachTEL can help your company demonstrate your commitment to providing a greener environment while allowing you to reach your customers with effective and cost-conserving alternatives. An automated voice messaging, email and SMS service can create huge financial savings in reduced staff, preparation time and postage expenses, as well as in energy-related costs and the reduction of wear and tear on equipment. This can create an increased return on your company’s monetary investment, a big bonus to the good will established by being responsible stewards of the Earth.

Most importantly, being green doesn’t mean you have to compromise on your results. In fact, with an ever increasing number of mobile services and more people connected to the Internet then ever before, switching to electronic communication mediums can drastically increase your effectiveness, timeliness and overall return on investment.